(DC) Course 3: Audience Building Agenda

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• Agenda Start

  Audience Building Overview

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• Key Concepts and Introduction of Audience Building Overview Start

  Audience Design

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• Key Concepts and Introduction of Audience Design Start
• Audience Design Start

  Calculated Insights

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• Key Concepts and Introduction of Calculated Insights Start
• Calculated Insights Start

  Segmentation

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• Key Concepts and Introduction of Segmentation Start
• Segmentation Start

  Segment QA Methods

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• Key Concepts and Introduction of Segment QA Methods Start
• Segment QA Methods Start

  Magna Insights

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• Implementation Risks Start
• Strategies for Success Start

  Resources

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• Use Cases Start
• Salesforce Resources Start

  Course Completion

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• Congratulations! Start