Unlock the full potential of Salesforce Marketing Cloud Personalization with this comprehensive course bundle. Featuring nine expertly crafted courses, it covers everything from foundational topics like Sitemap and ETL Data Feeds to advanced concepts such as Einstein Recipes and Campaigns. This bundle is designed to empower you with the skills needed to optimize your data, segment audiences effectively, and deliver personalized customer experiences. Perfect for professionals who have partnered with our consulting company, this resource will help you deepen your understanding and maximize ROI on your Marketing Cloud Personalization investment. Take the next step in mastering personalization today!

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(MCP) 1.0 Introduction

Salesforce Marketing Cloud Personalization, previously known as Interaction Studio, is a sophisticated platform designed for real-time interaction management across various channels. It excels in creating detailed customer profiles by integrating data from multiple sources, enabling dynamic audience segmentation and personalized experiences. Utilizing AI and machine learning, it delivers tailored content and recommendations to each customer in real time. This platform ensures consistent cross-channel experiences and is enhanced by robust analytics tools for deep insights into customer behavior and campaign performance. Salesforce Marketing Cloud Personalization represents a key solution for businesses aiming to elevate customer engagement and achieve higher conversion rates through personalized marketing strategies.

Adam Blake

Adam Blake

(MCP) 1.1 Sitemap

Sitemaps are the driving force behind tracking user behavior on and across any web domains. Upon establishing a connection with a Salesforce Interactions Web SDK beacon (one line of code to be placed in the HTML Header or GTM), the javascript sitemap code is continuously ran against a website in order to create data-rich customer profiles for every single user. These Unified Customer Profiles (UCPs) live in the Marketing Cloud Personalization platform and reflect the behavior data of both known and anonymous users that the sitemap gathered. Developing a well-built, organized sitemap determines how much is known about a user on your site and the overall effectiveness of personalized experiences.

Adam Blake

Adam Blake

(MCP) 1.2 Catalog Objects

The Catalog Object in Salesforce Marketing Cloud Personalization is a versatile tool designed for managing and organizing a wide range of content and products. It allows marketers to structure and categorize items such as products, articles, or services in a dynamic, easily accessible format. By integrating with customer data and interactions, the Catalog Object facilitates personalized recommendations and content curation based on individual preferences and behaviors. This feature is crucial in enhancing user experience by ensuring that customers receive relevant and targeted information. Overall, the Catalog Object is an essential component in Salesforce Marketing Cloud Personalization, playing a pivotal role in delivering customized content and driving engagement and conversions.

Adam Blake

Adam Blake

(MCP) 1.3 ETL Data Feeds

Sitemaps are the driving force behind tracking user behavior on and across any web domains. Upon establishing a connection with a Salesforce Interactions Web SDK beacon (one line of code to be placed in the HTML Header or GTM), the javascript sitemap code is continuously ran against a website in order to create data-rich customer profiles for every single user. These Unified Customer Profiles (UCPs) live in the Marketing Cloud Personalization platform and reflect the behavior data of both known and anonymous users that the sitemap gathered. Developing a well-built, organized sitemap determines how much is known about a user on your site and the overall effectiveness of personalized experiences.

Adam Blake

Adam Blake

(MCP) 1.4 Segmentation

Segments can be utilized in various ways, such as personalizing campaigns to show specific content to different user segments, reviewing member profiles to understand customer preferences, and importing or exporting segment data for better integration with other Salesforce cloud​​. Salesforce Marketing Cloud Personalization enables the creation of rule-based segments, which are defined based on specific criteria, and manual segments, or using existing subscriber lists​​.

Adam Blake

Adam Blake

(MCP) 1.5 Einstein Recipes

Recipes are the functional components behind recommending custom catalog content to serve back to a given user. These recommendations can render in Web Use Cases, Open-Time Email, Triggered Emails, and in Server-Side responses. Recipes are customizable throughout four broad categories: Ingredients, Exclusions, Boosters, and Variations. These options allow us to steer the recommendation algorithm in certain directions that align with business needs. Integrating recipes allows us to prove to the user that we can speak to their unique, individual needs and boosts the overall effectiveness of personalized experiences. COURSE INTRODUCTION VIDEO https://vimeo.com/896966077 Overview FAQs How To Guide Usage Risks Strategies for Success Common + Specific Use Cases Salesforce Resources

Adam Blake

Adam Blake

(MCP) 1.6 Use Cases

Use cases include delivering tailored, data-driven customer experiences across channels by leveraging AI-driven recommendations, dynamic content, and real-time segmentation to optimize engagement and conversion

Adam Blake

Adam Blake

(MCP) 1.7 Campaigns

Marketing Cloud Personalization campaigns allow you to create personalized experiences for your customers across various digital channels such as web, email, mobile, and third-party integrations. With these campaigns, you can tailor your website content based on user behavior, preferences, location, and more.

Adam Blake

Adam Blake

(MCP) 1.8 Connectors

Sitemaps are the driving force behind tracking user behavior on and across any web domains. Upon establishing a connection with a Salesforce Interactions Web SDK beacon (one line of code to be placed in the HTML Header or GTM), the javascript sitemap code is continuously ran against a website in order to create data-rich customer profiles for every single user. These Unified Customer Profiles (UCPs) live in the Marketing Cloud Personalization platform and reflect the behavior data of both known and anonymous users that the sitemap gathered. Developing a well-built, organized sitemap determines how much is known about a user on your site and the overall effectiveness of personalized experiences.

Adam Blake

Adam Blake